Your home’s first impression online is highly crucial. If buyers are not impressed by the web images you post, they will likely dismiss your listing, and immediately move on.

You may have a beautiful home, but your agent has taken horrible photos.

 

Without a doubt, good photography will engender a positive emotion. Observe the following examples:

 

24-08 98th St East Elmhurst, NY 11369
Front View

 

24-08 98th St East Elmhurst, NY 11369 
Living Room

 

24-08 98th St East Elmhurst,NY 11369 
Bedroom

 

88-03 90th St Woodhaven, NY 11421
Front View

 

88-03 90th St Woodhaven, NY11421 
Living Room

 

88-03 90th St, Woodhaven
Bedroom

 

Clearly, the online impression of your home is a critical player in the home buyer’s perception.

Most real estate agents never invest the time and money to get a decent picture of the listing; they will use a careless point-and-shoot approach, take a few photos – that a five old could have easily produced – and declare it acceptable. The following homes that were listed and sold recently demonstrate this quite plainly.

 

69-18 44 Ave Woodside, NY 11377
Kitchen
Closing date: 7/01/2016

69-18 44 Ave Woodside, NY 11377:Bathroom

Closingdate: 7/01/2016

 

139-21 Coolidge Ave Briarwood, NY 11435
Closingdate: 7/06/2016

 

25-50 33rd St Astoria, NY 11102
Dining Room
Closing date: 8/22/2016

 

Most real estate agents and brokers find it very hard to believe that the simple act of sprucing up helps one home sell for more than another similar home.

In my research, I looked for real-life examples of homes in Queens, NY that were promoted by real estate agents and brokers, for sale and closed, where only less than 15% of homes were professionally photographed and staged.

Market research shows professionally photographed and staged homes sell in as little as 30 days and for up to 6-10% more than homes not professionally photographed and staged.

83-05 Doran Ave, Glendale, NY 11385
Front View

 

83-05 Doran Ave, Glendale NY 11385
Bedroom

 

83-05 Doran Ave, Glendale NY 11385
Living Room

 

As you can see from the above examples, a seemingly small action can make a difference of $20,000-$75,000 less in your pocket.

When Imran lists his clients’ homes, he uses professional photography, staging for occupied homes, or- in the event that the home is vacant- he uses virtual staging. This makes a big impact on the final sale price of his clients’ home.

 

Written by Imran Khan
Realty Executives Today | IK Realty Team